Our Sustainability Strategy


Under its Strategy 2025, Ma'aden's new Sustainability Strategic Direction focuses on four main areas:

1.Excellence in sustainable business

Ma'aden's goal is to be globally recognized for being an innovation-led and value-focused business.
Ma’aden is working to embed the circular economy regenerative system and minimize resource input and waste, adopt Global Reporting Initiative (GRI) standards and establish a mechanism that allows Ma’aden to systematically track sustainability costs and impacts.

2.Environment, Health and Safety

Ma'aden is working to transform it's operations from a performance-based culture to one based on Environment, Health and Safety.
One of Ma'aden goals is to lower its footprint, work towards ‘zero harm’ by rolling the company’s safety, security and fire systems technology and integrate emergency response on all sites.

Ma'aden also collaborates with regulators to ensure stringent mining regulations wherever the company operates.

3.Social impact

Ma'aden seeks to be a welcomed neighbor in an empowered ecosystem.
As Ma'aden works to further develop its community engagement, Ma'aden will promote the social fund and publish its audited Annual Report, improve engagement with both internal and external stakeholders, and develop local content and context by increasing local purchasing, building local supply chains and supporting local businesses.

4.Economic and resource impact

Ma'aden will ensure that it derives optimum benefits from the company assets.
Ma'aden aims to increase asset utilization through reliability programs and optimize raw material consumption across the company's operations.

For more information on Ma’aden’s Sustainability Strategic Direction, please see our latest Annual Report.