Ma’aden continue its commitments to serve the growing East African markets
During a visit to Nairobi, Ma’aden CEO Khalid Al Mudaifer met with the company’s many fertilizer customers and toured Kenyan farms that use Ma’aden fertilizers
“In only a few years, Ma’aden has grown our fertilizer sales in East Africa by over 80%,” said Mr. Al Mudaifer at a Nairobi reception where the company hosted representatives of the African agribusiness industry.
“Ma’aden is building on the close proximity between Saudi Arabia and East Africa and our advantage in shipping distance so we can continue to deliver multiple grades of best-in-class fertilizers that serve the specific needs of East African farmers. We have built a strong production base in Saudi Arabia and integrated it with a responsive sales and distribution system in East Africa in order to deliver a level of customer service and security of supply that our competitors cannot match.”
With some estimates suggesting the African agribusiness will become a 1 trillion dollar industry by 2030, Ma’aden is delivering on its strategy to serve the long term requirements of East Africa’s burgeoning fertilizer market.
“In the last ten years, the fertilizer market here has grown at a rate five times greater than the rest of the world and we believe there is even greater potential here because fertilizer application per hectare in East Africa is only 10 percent of the global average. So increased usage of Ma’aden fertilizers can help farmers here safely increase their yields while still protecting the environment,” said Mr. Mudaifer.
As part of Saudi Arabia’s Vision 2030 program of economic diversification and Ma’aden’s own strategy to grow its global phosphate fertilizer business, Ma’aden is expanding its total fertilizer production capacity from 6 million tonnes per year today to 9 million tonnes per year, transforming the company into the world’s second largest supplier of phosphate based fertilizers like Diammonium Phosphate (DAP) and Monoammonium Phosphate (MAP).
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