Oct 30, 2024
The Saudi Arabian Mining Company, Ma’aden, the largest mining and metals company in the Middle East and fastest growing in the world, has announced today that it has signed a new multi-year, global partnership with the Aston Martin Aramco Formula One® Team.
The partnership will be integral to the company’s ongoing transformation as it aims to attract and retain top talent that will help facilitate ambitious growth over the coming years.
Together, Ma’aden and Aston Martin Aramco will drive forward a technology-led, sustainably conscious new generation of mining, to become an employer of choice in the Kingdom. In addition, the partnership provides Ma’aden a platform to drive brand awareness on a global scale in support of its ambitious 10x growth strategy.
Ma’aden branding will be visible on the AMR24 race car, as well as driver overalls and Aston Martin Aramco team kit from the Brazilian Grand Prix, where the partnership will be officially launched.
Bob Wilt, Ma’aden CEO, said: “Partnering with Aston Martin is a great opportunity for Ma’aden to really own its place as one of the fastest growing players in the global mining industry. Together we are an ideal fit, with a shared competitive spirit and closely aligned values of continuous improvement and teamwork. We are both on ambitious growth journeys. And we both have an aim to not only accelerate advancements in our respective fields but to showcase and garner excitement about our industry to a new generation, done through the lens of technology, sustainability and progress. Ma’aden is excited to collaborate with Aston Martin to build a brighter future, both on and off the track.”
Lawrence Stroll, Aston Martin Formula One® Team Executive Chairman, said: “We are delighted to welcome Ma’aden as a partner of Aston Martin Aramco. It is an important step in our journey in Formula One and demonstrates the attractiveness of our team for brands with a long-term vision for success like Ma’aden. Together we share a common objective towards a sustainable future in line with Formula 1®’s goal of becoming net zero by 2030. In our respective fields we both strive for excellence, maintain high standards and push the boundaries of technology. We look forward to working with Ma’aden in 2024 and beyond.”