Vision, mission, core values, and strategy
To be a sustainable mining champion with a global presence.
Champion the responsible development of the mining sector as the third pillar of the Saudi economy by maximizing the value of the mineral resources for our stakeholders and adopting best in class practices.
Our core values
- Integrity - Honestly, integrity and highest ethical standards in our relationships with all our stakeholders.
- Care - Sustained care and fairness for our people, the communities we touch and the environments we operate in.
- Teamwork - Communication and collaboration with each other across the company and with partners to achieve success.
- Ownership - Personal ownership and accountability for quality results in pursuit of our collective goals.
Ma’aden is a leading mining and metals company in the Kingdom of Saudi Arabia, with a diverse portfolio of mineral exploration, development, production, marketing and logistics. We have a broad commodity focus spanning gold, phosphate, aluminium, copper and industrial minerals, and we continually assess domestic and international opportunities to enter into new commodities that demonstrate strong long-term fundamentals and opportunities for growth.
During the 20 years since Ma’aden’s establishment, we have committed investments of over SAR 100 billion ($25 bn) in the development of high quality, long-term assets that constitute the foundation of the modern mining industry in Saudi Arabia.
Our strategy rests on three pillars:
- Operational, capital, commercial excellence and leading sustainability
- National growth
- International presence
This means making productivity and cost-efficiency part of our DNA. It means delivering best-in-class sustainability metrics and delivering capital projects on time and on budget.
It means continuing the excellent work of our exploration teams to ensure the long-term future of the business, and developing a pipeline of high quality projects.
It means continuous improvement of our in-house capabilities by investing in our people and shaping Ma’aden into a lean and efficient operating organization.
It also means refining our sales and marketing, being responsive to volatility, opening up new markets, and building and maintaining profitability.
Ma’aden is perfectly positioned for the next stage of its development: to continue contributing to the prosperity of the Kingdom, to create quality jobs for Saudi nationals, to support the communities around our operating sites, to enable the creation of a downstream manufacturing industry, and to generate sound future returns for our investors.