Ma'aden Aluminium Plant - Ras Al Khair
One key lesson from 2020 was, if we are flexible and adaptable during challenging times, then we should continue to innovate, and optimise without compromise when the environment recovers.
Our integrated aluminium value chain is the largest in the Middle East and one of the largest in the world with assets of over SAR 42 billion. We are taking a strategic focus on operational, capital and commercial excellence to enable our aluminium business to remain competitive in the face of rising raw material and energy cost.
We enjoy an advantage over competitors due to our location and the quality of infrastructure in Saudi Arabia - Ma’aden benefits from having local access to two international seaports on the Eastern province, enabling us to utilise shipping routes to global markets.
We also have a competitive advantage from being an integrated producer and supplier having access to our own source of bauxite for our own refinery.
Two other factors that support our position in the market are the quality and range of our products and the quality and experience of our staff - a team of highly skilled employees, that offers a blend of global experience and local knowledge. It was this team of employees who responded with dedication, commitment and imagination to enable us to maintain business continuity through the 2020 pandemic.
Our product range also assists us in building a level of resilience, which will support our future ambitions. Throughout 2020, we have continued to innovate and bring new product lines onstream – such as the introduction of 6” billets. This has supported us moving into new markets globally, whilst retaining and growing strategic market share within our existing customer base.
In short, the fundamentals for our aluminium products are strong and we are confident of maintaining our competitive position.
