Vision, Mission & Values

Ma'aden's objective is to carry out activities relating to all stages of the mining industry including the development and enhancement of the mineral industry and all related sectors in Saudi Arabia. Ma'aden endeavours to successfully accomplish its objectives while operating with the utmost concern for human resources, health, safety and environmental issues.

• Capitalizing on our mining experience and management skills, together with the support of the Saudi government and world-class partnerships, to participate in the global mining and minerals industry.
• Supplying the increasing global demand for minerals and using Saudi Arabia's cost-base advantages to the benefit of our employees, shareholders, the Kingdom, and the global economy.
• Developing world-scale integrated phosphate fertilizer and mine-to-metal aluminium facilities using the latest available technologies to achieve the highest productivity with minimum environmental impact.
• Developing the mining sector as the third pillar of the Saudi industry through our existing mega-projects and their expansions, our gold and industrial minerals operations as well as future initiatives.
• Being an environmentally and socially responsible miner, producer and employer, respecting our social responsibilities and international disclosure standards.

To build a world class mineral enterprise. This is best expanded upon in the following statement of strategic direction:

A World Class minerals business in the top ten of the respective industries it enters, in the first quartile of the cash cost curve, through exploiting quality deposits focusing on cost competitiveness and marketing its products globally. Targeting a reasonable increase in shareholder value and growth, Ma'aden will be a diversified Minerals commodity based business focused initially on the current minerals with expansion into others through intensified exploration, which will screen KSA for the next 5 years.

Downstream industries will be considered if they strengthen our position in commodities. As an Enterprise Ma'aden will develop best in class capabilities supported by internal knowledge, an expanded talent base through JV partnerships when necessary. Ma'aden aspires to be a leader in Corporate Social Responsibility through environment friendly sustainable operations; education and 50% Saudization.

To be a profitable, publicly owned, international mining company, while maintaining the utmost concern for human resources, health, safety, environmental and social issues.

Integrity - We will always act with honesty, integrity and apply high ethical standards in our relationships with all our stakeholders

Teamwork - We will collaborate and communicate with each other across the company and with our partners to achieve success

Care - We will always take care of our employees, the communities we touch and the environments we operate in

Initiative - We will actively encourage leadership, innovation and initiative, and the sharing of ideas to achieve continuous improvement in every aspect of our business.

Achievement - We will strive for excellence and to exceed on our promises to shareholders, stakeholders and each other and will reward those who deliver